For a long time I have wanted to post about how the rampant consumerism that pervades blogging and social media has been slowly turning me into a wannabe minimalist. This post would also touch upon the hideous rise of the trend towards "luxury" and how the gross amassing of designer goods has only served to remove any sense of relatability between blogger and reader. I've held off from doing this for a couple of reasons:
a) I may sound like a jealous cow who spends far too much time scrolling her Instagram feed and getting gradually enraged as she does so. Yes it's true and the amount of eye rolls I conduct on daily basis has now reached double figures status.
And then there's the fact that:
b) I feel like I am one haul away from totally contradicting myself.
In all seriousness however I really have cut down on spending this year. There is a reason for this and I do fully appreciate the irony in stating why but.....after I bought my dream Chanel bag I really felt that I was done, that I was at capacity. I didn't crave anything else with real feeling or passion and if there's no yearning for an item then I'm not going to buy it.
Marie Kondo has something to do with this as well. I did many clearouts this year, throwing away those silly impulse purchases and only holding onto the quality, timeless pieces. This leaning towards classic has jolted how I spend money. I am stoically trying to resist the temptation of the "trend". It's a process and I'm still in the midst of working it out.
I have consciously tried to avoid reckless shopping. ASOS for example is a vice that I am trying to remove myself from - most of that stuff hauled ends up in the charity bin - but there is no denying that online shopping in itself is not easy to quit.
I still surf Net a Porter and peruse Topshop for "must haves" and I am not always a considered shopper. Case in point, and prepare for the tenuous link, is this new top from Topshop.
I saw it online, along with a pair of shoes that I cannot walk in but now own, and added to basket immediately with no hesitation. I am not a person who lacks a selection of white tops so why I felt I needed this, I'm not sure. All I remember thinking is "oooh big sleeves/unique detail". In reality it is a nice top - a thick material that will hide a bra of any colour and with a detail that yes, proves different to anything I have. I know I didn't need it. I know that it's not actually "classic" but clearly my Fuck It slider was put at it's maximum when I ordered it.
If we go back to the key topic for a moment, there is something really nice and almost subversive about feeling like you are "done", that you have what you need. Okay, it's a little boring as well because new stuff does mean new content, but stepping outside that subtle pressure to buy while recognising the strength of a pre-existing wardrobe is also a little bit freeing. I'm never going to be a minimalist - I like the thrill of the new and I don't mind admitting to it - but I'm really going to try and remember the waste of previous purchases and the need to make wise retail choices, buying good quality and versatile items that I can use repeatedly.
I see that the "helpful" Black Friday sales videos have already started flooding the YouTube so I'm really going to need to embed this thought deep in order to resist the hard push to amass.
I would genuinely love to know if this is a thought that has crossed your mind - do you feel overwhelmed with the external push to buy to the point where it turns you off or have you embraced the minimal/capsule wardrobe approach?