At the beginning of the year a padded envelope containing three bottles of Wake Me Up arrived on my doorstep - courtesy of Rimmel.
I was happy. I am a foundation junkie and believe it to be the one make up product that can totally elevate your mood and make you feel like an improved version of yourself.
I also like a glowy finish and this promised an "anti-fatigue effect and radiant glow" for a price tag well under £10. Awesome.
So why it's taken me two months to try this out I cannot explain but last week I did and from the initial pump I knew I was going to like it.
It wasn't the artificial cucumber/salad scent that had me head over heels at that stage - it was the texture. This is one of those liquid foundations that almost mimics a gel consistency and immediately reminded me of Chantecaille Just Skin. Could this be the dupe I have been looking for?
As always I used a kabuki to apply it and the finish deepened my love for it. I can only describe it as "fresh" - like your skin naturally appears poreless, completely even in pigmentation and finely glowing. Even under the eyes, this works well, never looking heavy but reassuringly invisible.
This natural finish business means that it's what I would describe as the lighter side of medium coverage. One or two pumps will serve you well but if you needed some extra war paint to hide those pesky "imperfections" then this is buildable.
It takes about a minute to set so you have some time to work it in - no frantic blending a la Colorstay - and once it sets it stays on my skin for about 5-6 hours. After that time my nose shine adds to the glow factor and that's when my vanity forces me to touch up. But I don't powder over Wake Me Up and I don't use any additional concealer - if I did then maybe it would last for the 10 hours that Rimmel is quoting.
(Some pointless photos added for your viewing pleasure :)

So it's perfect then?
Well this is obviously the subjective point and your opinion is going to depend on skin type and personal preference.
The biggest "but" however is the colour range. 6 colours in all and none of them seem either that fair or dark. I was sent Ivory, Soft Beige and True Nude. You would think that Ivory would be really light wouldn't you? But no, it's not. I tried it the other day and once it dries on the skin it looked more like a sandy shade to me. And yes, they do dry a little, tiny bit darker so be aware of that when shopping.
Like Gemsmaquillage said in her post, this is probably the weakest part of their proposition. Of course, drugstore brands like Rimmel are limited by the amount of merchandising space they physically have available in store. That little stand can only hold so much and as a result they have to offer the "most likely sold" shades to maximise revenue. I understand that completely but for a brand this big - and one that is trying to engage with a mass audience - it's a kick in the teeth to serve up just 6 varying shades of beige.
So all in all...
If your skintone fits into the range that Rimmel are marketing to then yes, I would absolutely recommend this for you.
Even if we forget about the fact that it's affordable, this is a great product. It's nice to work with, makes your skin look good, lasts a decent amount of time, doesn't smell horrendous and I would pick this over Chanel Vitalumiere, Bourjois Healthy Mix and Revlon Photoready any day of the week.
Find out more about the foundation here...
Link!
PS. This is not currently available in the US but is set to launch at some point at the end of this quarter (I think!)
Thanks for reading :)
I was happy. I am a foundation junkie and believe it to be the one make up product that can totally elevate your mood and make you feel like an improved version of yourself.
I also like a glowy finish and this promised an "anti-fatigue effect and radiant glow" for a price tag well under £10. Awesome.
So why it's taken me two months to try this out I cannot explain but last week I did and from the initial pump I knew I was going to like it.
It wasn't the artificial cucumber/salad scent that had me head over heels at that stage - it was the texture. This is one of those liquid foundations that almost mimics a gel consistency and immediately reminded me of Chantecaille Just Skin. Could this be the dupe I have been looking for?
As always I used a kabuki to apply it and the finish deepened my love for it. I can only describe it as "fresh" - like your skin naturally appears poreless, completely even in pigmentation and finely glowing. Even under the eyes, this works well, never looking heavy but reassuringly invisible.
This natural finish business means that it's what I would describe as the lighter side of medium coverage. One or two pumps will serve you well but if you needed some extra war paint to hide those pesky "imperfections" then this is buildable.
It takes about a minute to set so you have some time to work it in - no frantic blending a la Colorstay - and once it sets it stays on my skin for about 5-6 hours. After that time my nose shine adds to the glow factor and that's when my vanity forces me to touch up. But I don't powder over Wake Me Up and I don't use any additional concealer - if I did then maybe it would last for the 10 hours that Rimmel is quoting.
(Some pointless photos added for your viewing pleasure :)

So it's perfect then?
Well this is obviously the subjective point and your opinion is going to depend on skin type and personal preference.
- I am not sure how fantastic this would be for dry skin. I have a little dry skin area on my nose and it doesn't sit so well there.
- The oilier skins might struggle keeping this on during the day without some serious powdering action. It's just not one of those foundations that tightly bonds to your skin like Studio Fix Fluid or Colorstay.
- There are "illuminating particles" suspended within the formula. Honestly, I didn't notice any glittery bits until I was in the artificial light of my bathroom and inspecting a swatch on the back of my hand. I didn't notice them on my face and whilst they are no doubt in the formula I think they dissipate post-kabuki blending.
The biggest "but" however is the colour range. 6 colours in all and none of them seem either that fair or dark. I was sent Ivory, Soft Beige and True Nude. You would think that Ivory would be really light wouldn't you? But no, it's not. I tried it the other day and once it dries on the skin it looked more like a sandy shade to me. And yes, they do dry a little, tiny bit darker so be aware of that when shopping.
Like Gemsmaquillage said in her post, this is probably the weakest part of their proposition. Of course, drugstore brands like Rimmel are limited by the amount of merchandising space they physically have available in store. That little stand can only hold so much and as a result they have to offer the "most likely sold" shades to maximise revenue. I understand that completely but for a brand this big - and one that is trying to engage with a mass audience - it's a kick in the teeth to serve up just 6 varying shades of beige.
So all in all...
If your skintone fits into the range that Rimmel are marketing to then yes, I would absolutely recommend this for you.
Even if we forget about the fact that it's affordable, this is a great product. It's nice to work with, makes your skin look good, lasts a decent amount of time, doesn't smell horrendous and I would pick this over Chanel Vitalumiere, Bourjois Healthy Mix and Revlon Photoready any day of the week.
Find out more about the foundation here...
Link!
PS. This is not currently available in the US but is set to launch at some point at the end of this quarter (I think!)
Thanks for reading :)





























