I went to an Estee Lauder event last week for the official Middle East launch of Pure Color Envy. I received 4 more lipsticks from the range and after a bit of experimentation I can confirm that the formulation is as good as Rebellious Rose led me to believe.
- Good wear time - 4-6 hour wear on the lips, after which time a nice tint remains.
- Opaque – a pigmented finish - you only need one swipe so make sure it’s a precise one.
- Hydrating (ish)– the finish is lightly glossy and although the formula hugs the lips it does so without feeling especially drying. The marketing spiel states that these continually hydrate upon wear – something I don’t quite agree with – but they are definitely lightweight and won’t noticeably interfere with moisture levels.
- Well packaged – a nifty magnetic closure (that I enjoy playing with) and packaging that feels pretty sleek. The packaging feels like a fresh welcome departure from the classic Lauder casing that I have seen over the years.
Shade-wise, the 4 new additions to my stash include (l_R): Desirable, Dynamic, Infamous and Tumultuous Pink.
- Desirable – a magnificent lip-toned nude.
- Infamous – vibrant party pink
- Dynamic – a tawny neutral, a little less rose than Rebellious Rose but in the same family.
- Tumultuous Pink – an easy to wear take on a fuchsia.
I put them on my face and surprise, surprise, Desirable is my favourite.
Those of us who have loitered in the beauty world for long enough will remember a certain YSL Rouge Pur 148 Tea Rose. I long for that shade and Aerin’s limited edition Garden Path came close but in my mind, Desirable is dupe-worthy. It’s nude made pretty. If you don’t own it and nudes are your thing, then make sure you add it to your ever-expanding “Want” list.
Tumultuous Pink ranks as my second favourite. I love a fuchsia and Estee Lauder have interpreted this tone in the most wearable of ways. It’s statement of course but not clownish and the smooth finish of the formula helps make this appear more flattering than you might think.
I’ll wrap this up with a comment on the price. These are £24 each (or 180 AED in the UAE). For some reason that seems like a lot for me. I think I expected something in the £19 range but I am truly deluded because department store brands no longer adopt that kind of pricing structure. If only lipsticks, as well as money, grew on trees….