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21 Feb 2015

Cute or creepy? Moschino Toy

Is it very reactionary of me to say that I find this perfume a little unsettling? I must be a very sensitive flower :)

I think Moschino creative Jeremy Scott’s intention was to get people talking and what better way than to package a perfume within a cute teddy. To access the diffuser all you have to do is rip teddy’s head off. How cute/weird!

It’s certainly an original idea – although perhaps one that will terrify small children and those with a sensitive disposition – and destined to be a talking point.

However, it will be the packaging that is talked about and certainly not the perfume. It’s curious that something as visually outlandish as Toy houses such a supremely generic scent.

Officially it’s a unisex aromatic blend of bergamot, lavender, cedar, sandalwood and musk.

First of all, there are not many men I know that will be willing to put this in their man bag no matter how much they claim it’s for both sexes and secondly all I get once it dries down is a bit of cedar and a bit of lavender. It’s not unpleasant at all – with a good woody base - but it has to be said that neither is it that memorable. It merges into memories of various mainstream Calvin Klein scents  and maybe even an occasional shot of D&G Light Blue. Not bad but nothing new in the fragrance world.

If the world was full of millions of Katie Perry’s then I think this would be a best seller purely based on the way that it looks but I can’t see it becoming an iconic fragrance based on the perfume alone.

Still, over the last couple of weeks I have wavered between finding it insanely cute, clever and a little creepy. It definitely makes a change from the usual glass bottles we are confronted with at the department store and has injected a bit of fun into my perfume collection. Is it worth the £80….probably not (doesn't that seem like an awful lot?!) but I guess you could argue that a purchase of any bottle gives you three things:

a) A teddy
b) A fragrance
c) A t-shirt to put on small animals :) 

What do you think? Cute or creepy?


  1. Moschino do have some great perfumes (I'm currently loving 'Funny') but this is a tad bit too much. Definitely not something that I would purchase as it looks childish. Not my style at all lol Xx


  2. This is so weird! I love teddies and perfumes, but the idea of pulling teddy's head off is unsettling:)

  3. hummm a little creapy. :)

  4. I think it's kind of cute! Aside from having to take it's head off, I do like the idea. It's a shame about the perfume itself though.

    Antonia x | Fifi and the Diamonds

  5. totally creepy. the older I get the more drawn I am to clean/plain perfume bottles i.e. Le Labo / Kiehl's Musk /Balenciaca

  6. I'm going with creepy!


  7. Oh God, no! I couldn't take the head off a teddy bear. I don't care if its filled with the nectar of the gods, I just wouldn't be able to bring myself to do it.

    Funny enough, it's not the first time I've seen it. There was I teddy bear exhibition on in the city centre and they had a selection of bears from the 30s, when this was really popular. I think one of the bears, when his head was torn from his body, was a lipstick. Another was a swiss army knife. Delightful stuff!

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  10. Definitely not for me! I love beautiful perfume bottles on my dresser, but this would not earn a place!!!!
    Hugs Adele xoxo

  11. It's definitely a bit creepy but I love that its something a little different from normal perfume bottles!

    Caz | thisiscaz

  12. Very quirky! ... I'd say cute AND creepy!

    Jess x


  13. At some point it's very cute and innovative, on the other hand it sure is a bit creepy to take off that cute bears head :)


  14. Its abit horror movie-ish…but thats Moschino

  15. Like the sound of the fragrance, but there is no need for it to be held in a stuffed toy!

    Emily x

  16. haha....a t-shirt to put on small animals...that bit made me chuckle! My dog would look great in that!

    Lis x


  17. It's cute I suppose but I think it would be more for me if I was a teenager as opposed to a woman in her early 30s. I wouldn't thank anyone for buying me this and it certainly wouldn't be sitting out on my dressing table, no matter how much I loved the scent!

    It definately is cute but the idea of ripping the bear's head off to get to the perfume is quite creepy! Moschino are taking a risk with this design... unless it is aimed at the younger generation (see how old I am getting!) then it is fine!


  18. Creepy. Charlie cried when the head fell off! Haha :)

  19. Definitely unnecessary! And it takes away so much space with the teddy. It's probably a funny idea for a present, but for this price?

  20. The teddy bear fragrance is adorable, but slightly creepy.


  21. Absolutely gorgeous!! Be creative people

  22. Absolutely gorgeous!! Be creative people

  23. The difficulty level gets multiplied several times over when the receiver of the gift is two or three years old. huge plush elephant

  24. Teddy bear costumes are a wonderful Halloween fancy dress outfit for both adults and kids. They are also great for any other party or event when you need to dress up in costume. Teddy bears got their name from US president Teddy Roosevelt in the early nineteen hundreds, and very soon were to become a favorite soft toy all over the globe. funny teddy bear names