Do not buy this if:
* Shine is not your aesthetic
* Longevity is your key product criteria or
* Greasy textures make you anxious.
Do buy this if:
* A skin boosted by champagne hued light particles sparks internal joy
* Easy application is one of your top product requirements
* You enjoyed Benefit Watts Up but are seeking something with a greater intensity.
That's probably how I would pitch Illamasqua's Aurora Gleam.
It's not going to be for everyone but if we cast eloquence aside for a moment the best way to describe it is to say that it is "soooooooooooo bloody good". This is proper cheekbone popping material that truly materialises in low and artificial light.
I wear it paired with my all time favourite bronzer - Tom Ford Gold Dust - and smear that stuff all up on my cheek, although it has to be said that a little goes a very long way.
I mentioned Benefit Watt's Up and that is one in a long line of close dupes:
* Benefit Watt's Up - cooler and more silvery in tone
* theBalm Marylou - more golden and yellow in tone
* MAC Pearl - cooler in tone
* NARS Copacabana - drier in texture but similar in tone
We can be clear then that any and all of the above will be effective in giving the same luminous look - it's not THAT unique in terms of tone.
I guess where Aurora differentiates itself is in the texture. This is definitely the most emollient (read wet) cream highlighter that I have used and for me, as an owner of a normal skin type, this results in true metallic gleam that has a minimum 4-5 hour wear time. Similarly, anyone with dry skin would have a field day and appreciate it in the same way.
The kicker here is that oily skins / AKA those of you blessed with natural highlighter, would possibly struggle with the sheer amount of shine. Unlike NARS Copacabana - which goes on as a cream and then dries down to a powder - this does not truly set. Ever. Take a picture with flash at your peril.
It will be interesting for me to see how the texture plays out in high summer - I'm guessing not well :) unless used very sparingly - and for that reason the latest collection, Metamorph, caught my eye. The Beyond Powder in OMG looks suspiciously like a powder version of Gleam and promises a radiant finish much like this one. The campaign shot has me sold already:
We all know what's going to happen here right? What's one more highlighter in a drawer full of highlighters? It's okay - I've come to terms with my hoarding so please, don't send help :)
See you tomorrow! I may have a Charlotte Olympia x MAC haul on it's way :)