Although I couldn't be part of the action on launch day I was lucky enough to swoop in to the Dubai Mall store yesterday and find a colour in stock that was my cup of tea.
I feel like/know for certain that this is just the start of a Huda Beauty liquid matte collection.
It's so easy to be sceptical of blogger's makeup lines. In most cases they are white labelled collaborations of dubious quality, manufactured cheap and priced high. Huda's products might have come about via her cachè as a blogger, but there is no doubt that the consideration that goes into the final outcome is at another level.
I fully appreciated this when I tried the lip liner. Similar to Marc Jacobs and Charlotte Tilbury, only better and longer lasting, it was a texture that was actually unique and deserving of the hype. When the liquid matte's were announced then I made a mental note to plan an explosive haul.
As it happens I got ONE measly tube but I'm not too bitter about it. Medusa is a shade that had I been able to pick from the entire colour range, I probably would have committed to anyway.
This is described as a dusty mauve. In real terms it's more more mauve toned than Kat Von D Bow 'n' Arrow and greyer than MAC Whirl liner.
It's a colour that is probably quite polarising, draining on some complexions and defining on others.
I love it.
If we assume that all colours in the range have the same formula then there are some things you should know about wear and performance:
1) It is scented - pull that applicator from the tube and there is a strong whiff of coconut and vanilla. Think Pina Colada. I am down with that but those with a strong aversion to scented products will be less so. As a side note, once set its undetectable.
2) It's not drying - it you have spent your life coating your lips in glosses then yes, maybe you will find this formula more drying than what you are used to but as someone who has seen their lips shrivel up after ColorPop and Kat von D abuse, I have to say that this will not deliver the same experience. I don't need balm rehab after a day of wear.
3) It's comfortable - further to the point above, this is comfortable and lightweight. You will forget you are wearing it.
4) It will fade - have a coffee, a water and some food and the product will fade. In my case the outline remained but the centre of my lips needed a light reapplication. This is after 4 or so hours so reapplication is perfectly acceptable. I watched Huda's snaps where she said she had worn one of the shades all day, eaten, drunk etc... and it was still perfect. I'm not saying she was lying but I can't see how that was possible.
5) You will need to swatch before purchase - the product is housed in a frosted tube and the way it looks is not representative of how it translates on the lips. Online ordering based on product shots is not therefore advisable.
On the whole it's my new favourite liquid lipstick formula and as a result I am planning a haul of Muse (similar to Medusa but rosier) and Bombshell (a newwwd).
When I will manage to get these though...who knows? There is a whiff of scarce marketing about this line that, I can't deny, irritates me. Underestimating demand on such a consistent basis has me sceptical and while there is no denying it works to drive hype there is only so long I can be patient for before giving up entirely. Watch this space...
Are you looking to try anything?
Thanks for reading!
A limited stock is sold on Sephora US and will also be sold on Cult Beauty.